Entrepreneurial Dreams, an Economist Impact report supported by Meta, surveys more than 3,000 adults aged 18–40 in Australia, Brazil, Germany, India and the United States. Seventy-seven percent aspire to own a business; only 9 percent are entrepreneurs. Independence matters more to aspiring founders (43 percent versus 26), but lack of money is the top barrier (43 percent). In Brazil and India, 82 and 87 percent of early-stage founders started a business to get by. Seventy-six percent have studied online to build skills. It asks leaders to finance that ambition, hire beyond degrees, and make room to build inside existing firms.
As design lead, I shaped the key findings into an interactive scrollytell built to earn a download of the full report. Each section holds one result — aspiration, independence, money, necessity, skills — then what business should do with it, so opening the report feels like turning the next page.
