An interactive benchmark from Economist Impact for Cognizant, showing how ready businesses are for what comes next. I worked with the Impact design team on the UX and UI design and developed the look of the 3D data viz, which lets leaders see how they score against their industry.
The Future-Ready Business Benchmark
Discover actionable insights across four themes
Client:
- Cognizant X Economist Impact
Role:
- 3D Design
- UX/UI Design
- Web Development
- Interaction Design
The data was visualised by country and sector in an interactive 3D bar chart. The site provided users with in-depth insights, presented with a relevant “3D slice” of the data and supporting 2D charts.
The site combined a layered narrative, a multi-view data visualisation and a 15–20 question self-benchmarking tool. The hard part was letting users either benchmark themselves or skip straight to the insights, then bringing both paths back into one story, with their answers plotted in the viz and summarised at the end. This masterplan mapped that flow and became the shared reference for the team and client throughout design.
The experience included an interactive survey, so users could benchmark their own organisation against the barometer. I designed and built the UI for the survey. Their results were then projected onto the 3D viz, and at the end they got a detailed report and action plan.
