Role:
Gatorade produces sports nutrition products for some of the most elite athletes around such as Team Sky and Arsenal.
As Creative Director at Wireworks we worked with Gatorade on a number of projects including brand films, online videos, website and app design concepts.
Design concepts for the Gatorade UK product website. In all our work for Gatorade we wanted to emphasize the sports science behind the products, which is why infographics and nutritional information feature prominently in the designs.
Design concepts for an AR app providing product information when you scan the packaging.
We won a pitch to produce these brand films based around the concept "Win from Within". Drew Spencer and I were joint Creative Directors on these for Wireworks. Our parent company Glassworks handled all the production and post production. Directed by White Rabbit.
